Google Analytics Access Required
It looks like you haven't yet given About.com ExpertFocus access to your Google Analytics account. Granting access is required if you want to use this tool.
Tap or click the user information menu on the top-right of this page and then the Access Google Analytics button. Choose Accept in the pop-up window that appears.
The Week's Story
The following story speaks to how your site did over the past full 7 days, as well as how this past week compared to the previous week (WOW), the same week last month (SWLM), and the same week last year (SWLY).
The Week's Pageviews & Top Content
Your site generated pageviews over the past week, ( | to ), ( | to ), and ( | to ).
Here are the five pieces that got the highest number of pageviews this week:
The Week's Visitors & How They Used Your Site
There were visits to your site over the last week, ( | to ), ( | to ), and ( | to ).
Here are the top five pages through which visitors entered your site this week:
See Where The Week's Visitors Came From later in the story for a breakdown of the major sources of traffic (e.g. search, social, etc.) that drove the visits to these landing pages.
Bounce Rate
Your site's bounce rate averaged out at over the past week, ( | to ), ( | to ), and ( | to ).
Pages/Session
Pages/session averaged this week, ( | to ), ( | to ), and ( | to ).
Session Duration
Session Duration averaged over the past seven days, ( | to ), ( | to ), and ( | to ).
Where the Week's Visitors Came From
The visits to your site over the past week came from some combination of visits from search engines, social networks, email newsletters, non-About.com websites, and direct visits to pages.
Keep reading for details on these different sources of traffic and how they're changing over time.
Search Engine Visits
Search engines sent visits to your site this week, ( | to ), ( | to ), and ( | to ).
Here are the top five pieces from search over the past week:
Email Newsletter Traffic
Clicks from email newsletters drove visits over the last week, ( | to ), ( | to ), and ( | to ).
Here are the top five pieces from newsletters this week:
Visits From Other Websites
Links from non-About.com sites around the web were responsible for visits this week, ( | to ), ( | to ), and ( | to ).
Here are the week's five, highest-traffic individual links to one of your pages from a page on a non-About.com site:
Direct & "Other" Traffic
Direct traffic accounted for of the week's visits, ( | to ), ( | to ), and ( | to ).
The remaining visits to your site over the last full week were due to some traffic other than what you've just read about so far. This "other" traffic was ( | to ), ( | to ), and ( | to ).
Traffic From Around About.com
Traffic from other About.com pages sent pageviews to your site over the past week, ( | to ), ( | to ), and ( | to ).
Here are the week's five, highest-traffic individual links to one of your pages from another page on About.com:
Social Network Visits
Social drove a total of visits this past week, ( | to ), ( | to ), and ( | to ).
Here are the five pieces that got the most visits from social this week: