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The Month's Story
The following story speaks to how your site did over the past full 28 days, as well as how this past month compared to the previous month (MOM), the same month last year (SMLY), and the same month 2 years ago (SM2Y).
The Month's Pageviews & Top Content
Your site generated pageviews over the past month, ( | to ), ( | to ), and ( | to ).
Here are the five pieces that got the highest number of pageviews this month:
The Month's Visitors & How They Used Your Site
There were visits to your site over the last month, ( | to ), ( | to ), and ( | to ).
Here are the top five pages through which visitors entered your site this month:
See Where The Month's Visitors Came From later in the story for a breakdown of the major sources of traffic (e.g. search, social, etc.) that drove the visits to these landing pages.
Bounce Rate
Your site's bounce rate averaged out at over the past month, ( | to ), ( | to ), and ( | to ).
Pages/Session
Pages/session averaged this month, ( | to ), ( | to ), and ( | to ).
Session Duration
Session Duration averaged over the past seven days, ( | to ), ( | to ), and ( | to ).
Where the Month's Visitors Came From
The visits to your site over the past month came from some combination of visits from search engines, social networks, email newsletters, non-About.com websites, and direct visits to pages.
Keep reading for details on these different sources of traffic and how they're changing over time.
Search Engine Visits
Search engines sent visits to your site this month, ( | to ), ( | to ), and ( | to ).
Here are the top five pieces from search over the past month:
Email Newsletter Traffic
Clicks from email newsletters drove visits over the last month, ( | to ), ( | to ), and ( | to ).
Here are the top five pieces from newsletters this month:
Visits From Other Websites
Links from non-About.com sites around the web were responsible for visits this month, ( | to ), ( | to ), and ( | to ).
Here are the month's five, highest-traffic individual links to one of your pages from a page on a non-About.com site:
Direct & "Other" Traffic
Direct traffic accounted for of the month's visits, ( | to ), ( | to ), and ( | to ).
The remaining visits to your site over the last full month were due to some traffic other than what you've just read about so far. This "other" traffic was ( | to ), ( | to ), and ( | to ).
Traffic From Around About.com
Traffic from other About.com pages sent pageviews to your site over the past month, ( | to ), ( | to ), and ( | to ).
Here are the month's five, highest-traffic individual links to one of your pages from another page on About.com:
Social Network Visits
Social drove a total of visits this past month, ( | to ), ( | to ), and ( | to ).
Here are the five pieces that got the most visits from social this month: